Brian Ulrich est un photographe qui s’est spécialisé dans la culture des consommateurs américains :
I’ve been photographing consumer and shopping culture since 2001, when citizens were encouraged to take to the malls in retaliation to national tragedy. I began by following friends and family around on their shopping trips and quickly realized I was much more interested in strangers. I photograph people candidly as I’m fascinated by moments of unawares, the glaze of overwhelming choice in a monotonous routine. We take such moments for granted and photography helps us to scrutinize and evaluate our everyday.